Have you ever seen what happens to a development team when they lose their Product Owner? That person who tells them the direction of the product and inspires them with a vision of the future? When he/she is replaced by someone new who doesn’t understand the product deeply and have a vision for it?
We know that organizations that fall apart can almost always trace their demise to a deterioration of their core – People or Purpose.
Like a plant that is lacking sunlight, the team’s behavior starts wilting—they’re falling into bad habits or complacency. The team struggles. Conflicts happen. A mature development team needs a Product Owner to feed them goals through communication and collaboration. Without a Product Owner, the team is lacking purpose or its purpose is unclear.
Purpose: one of the three intrinsic motivators.
What is your development team’s purpose? Is it to deliver a product that fulfills its vision? Does the team have its own motto or mission statement? Where does it come from?