What Happens to a Team without a Clear Purpose?

Photo by Christian Guthier

Photo by Christian Guthier

Have you ever seen what happens to a development team when they lose their Product Owner?  That person who tells them the direction of the product and inspires them with a vision of the future?  When he/she is replaced by someone new who doesn’t understand the product deeply and have a vision for it?

We know that organizations that fall apart can almost always trace their demise to a deterioration of their core – People or Purpose

Like a plant that is lacking sunlight, the team’s behavior starts wilting—they’re falling into bad habits or complacency.  The team struggles.  Conflicts happen.  A mature development team needs a Product Owner to feed them goals through communication and collaboration.  Without a Product Owner, the team is lacking purpose or its purpose is unclear. 

Purpose: one of the three intrinsic motivators.

RSA Animate - Drive: The surprising truth about what motivates us

What is your development team’s purpose?  Is it to deliver a product that fulfills its vision?  Does the team have its own motto or mission statement?  Where does it come from?

Allison Pollard

I help people discover their agile instincts and develop their coaching abilities. As an agile coach with Improving in Dallas, I enjoy mentoring others to become great Scrum Masters, coaching managers to grow teams that deliver amazing results, and fostering communities that provide sustainability for agile transformations. In my experience, applying agile methods improves delivery, strengthens relationships, and builds trust between business and IT. A big believer in the power of community-based learning, I grew the DFW Scrum user group significantly over the five years I served as an organizer. I am also a Certified Professional Co-Active Coach, a foodie, and proud glasses wearer.